From the archives 2002-2008:

B&L Bike and Sports was a high-end specialty retailer of bicycles and triathlon gear in San Diego, California that catered to some of the world’s highest level triathletes.

Northstation has been responsible for B&L’s branding and graphic communications from marketing, promotional and advertising (both print and web) to company website. From a company rebrand in 2002 to company sale in 2008.

Following on from the printed ‘ShopRag’ newsletter, we created a monthly microsite that informs B&L customers of news, events, promotions and company themes and delivered via email blast.